Under the radar, Verizon earlier this year created a carrier called Visible. The service costs $40 a month for unlimited talk, text and data in the U.S. over Verizon’s 4G LTE network. To subscribe, you need an invite to join Visible’s early access program from a current subscriber. If you happen to have received an invitation, download the app from the App Store (Visible is iOS only at this point), fill out the necessary personal information including the invite code, and Verizon will send you a SIM card the very next day. Put the card in your phone and activate the service.
The data speed tops out at 5 Mbps, and most videos are shown in 480p resolution (DVD quality). There is no data consumption cap that triggers throttling and there is no contract to sign. Payments can be made using PayPal and Venmo. Right now, Visible is compatible with unlocked iPhone models only.
It seems strange in a way that Verizon is starting up a new carrier that undercuts itself price-wise. But Big Red did lose 24,000 postpaid phone subscribers during the first quarter, and while we don’t know where these former Verizon subscribers ended up hanging their hat (or should we say phone), Visible is an attempt to keep these subscribers under the Verizon umbrella.