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It sounds like Google has finally caught up to Amazon in the smart-speaker wars for the first time

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  • Google outsold Amazon in smart speaker sales for the first time last quarter, according to new data from analytics firm Canalys. 
  • Google sold 3.2 million Google Home and Google Home Mini devices, while Amazon sold 2.5 million Echo devices, according to Canalys. 
  • Google and Amazon have been battling it out for years, but Amazon smart speakers have outsold Google for the last four quarters in a row. 

Google’s bid to catch up to Amazon in the smart speaker market is finally paying off.

According to new data from analytics firm Canalys, Google has taken the lead for the first time, shipping nearly 1 million more of its Google Home devices in the first three months of 2018. 

Google shipped 3.2 million Google Home and Google Home Minis during the first quarter, Canalys found. Amazon, by comparison, sold 2.5 million Echo devices, which includes the full-size Echo device, Echo Dot, Echo Plus, and more. 

Total smart-speaker shipments reached 9 million units in the first quarter, according to Canalys.

Google and Amazon have been battling it out for years. Google unveiled the Home smart speaker in 2016, about a year after the original Amazon Echo became widely available in the US. The Google Home Mini debuted in October 2017, about 18 months after Amazon’s version, the Echo Dot. 

Until now, Amazon has always outsold Google. According to Canalys, Amazon has had a significant lead on Google for the last four quarters in a row.

Google and Amazon don’t release exact sales figures for their devices. Google has said in the past that it sold more than one Google Home smart speaker every second since October, while Amazon has pegged sales of the Echo Dot in the millions. 

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